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Martin Margiela Fragrances

ART DIRECTION, CONCEPT, STORYBOARD

Replica 11.11 was thought by Maison Margiela Fragrances as a movie
around an unboxing moment to show of the product. The idea was to represent a dedicated self-love day in China. With this in mind.
I imagined a campaign with the box being a delivery of memories.

DIRECTOR : MOON LYU LEE

D.O.P : SOPHIAN BELGARBI

PHOTOGRAPHER : GREGOIRE ALEXANDRE

CREATIVE DIRECTOR : LAURENCE LEPETIT (QK PARIS AGENCY)

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